{"product_id":"bitter-campari-the-spiritello-poster-leonetto-cappiello-1875-1942","title":"Bitter Campari – The ‘Spiritello’ Poster - Leonetto Cappiello (1875-1942)","description":"\u003cp data-start=\"79\" data-end=\"329\"\u003e\u003cstrong data-start=\"79\" data-end=\"124\"\u003e“Bitter Campari – The ‘Spiritello’ Poster\u003c\/strong\u003e\u003cbr data-start=\"124\" data-end=\"127\"\u003e\u003cem data-start=\"127\" data-end=\"329\"\u003eLeonetto Cappiello (1875-1942) | Lithograph, non-lined (non-telato), Turin-Paris, 1921 | Size: h 390 × L 280 cm (4 sheets) | Condition: Grade B.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"726\"\u003eThis magnificent original 1921 poster by Leonetto Cappiello presents one of the most iconic images in the history of Italian advertising: the ‘Spiritello’ — a lively, mischievous little figure wrapped in an orange peel, raising high a bottle of Bitter Campari — set against a vivid, dark background that allows the forms and colours to leap off the plane. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"728\" data-end=\"1085\"\u003eThe collaboration between Cappiello and the Atelier Devambez \/ Les Nouvelles Affiches in Paris and Turin is clearly identifiable: the fine lithographic technique used here, executed in \u003cstrong data-start=\"913\" data-end=\"981\"\u003eseven colours (yellow, orange, red, blue, green, grey and black)\u003c\/strong\u003e, exemplifies the high-quality production standards of the time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1454\"\u003eBeyond its aesthetic brilliance, this poster captures a moment when the graphic arts and commercial advertising merged in Italy. Cappiello’s use of flat colour fields, dynamic composition and bold figure reflects his pioneering approach: he famously asserted that in a modern poster, the figure is inseparable from the product. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1456\" data-end=\"1717\"\u003eIn terms of provenance and rarity: this specific large-format instance (390 × 280 cm, 4 sheets) is cited in specialist auction catalogues as among the \u003cstrong data-start=\"1607\" data-end=\"1642\"\u003erarest, most desirable versions\u003c\/strong\u003e of the Campari thing by Cappiello. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"1929\"\u003eFor the discerning collector, this example offers a compelling combination: historical significance, condition (Grade B meaning good original state with age-related signs) and the large-sheet original format.\u003c\/p\u003e\n\u003chr data-start=\"1931\" data-end=\"1934\"\u003e\n\u003cp data-start=\"1936\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1936\" data-end=\"1951\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1954\" data-end=\"2614\"\u003e\n\u003cli data-start=\"1954\" data-end=\"2028\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2028\"\u003eDate \u0026amp; edition: 1921, original lithograph from the official publisher.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2029\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2031\" data-end=\"2122\"\u003eArtist: Leonetto Cappiello — one of the leading poster artists of the early 20th century.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2123\" data-end=\"2285\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2285\"\u003eIconography: The “Spiritello” wrapped in an orange peel, symbolizing the zest and distinctive flavour of Bitter Campari. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2286\" data-end=\"2422\"\u003e\n\u003cp data-start=\"2288\" data-end=\"2422\"\u003eTechnical excellence: Striking palette + deep blacks + prominent figure = visually commanding and instantly legible from a distance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2423\" data-end=\"2512\"\u003e\n\u003cp data-start=\"2425\" data-end=\"2512\"\u003eRarity: Large format, non-telato (non-lined) version, exceptional in the marketplace.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2513\" data-end=\"2614\"\u003e\n\u003cp data-start=\"2515\" data-end=\"2614\"\u003eCondition grade: B — original unrestored state with signs of age, yet still presenting very well.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zaphira","offers":[{"title":"Default Title","offer_id":53191918682442,"sku":"ZPH-4672-BIT","price":10000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/5095\/4314\/files\/10287_0497_0002.jpg?v=1762026984","url":"https:\/\/zaphiragroup.com\/products\/bitter-campari-the-spiritello-poster-leonetto-cappiello-1875-1942","provider":"Zaphira","version":"1.0","type":"link"}